Case Study: Integration
Successfully integrating four companies with different cultures and operating systems
VisionOne was referred by another value growth consultant to help integrate four separately run companies, with a combined total of about $120 million in annual revenues, into one centralized organization. While all four companies were from the same geographic region and produced adjacent products and services, the cultures and operating systems were very different. Also, each company delivered a different type of value to their customers and was at a different level of maturity within their organizational life cycles.
The VisionOne Solution:
- Assessed the cultures of each of the organizations to understand their individual customer value propositions,
cultural value drivers, and acculturation gaps.
- Determined the four cultures were very different and would drive more value through retaining separate operations,
while centralizing some key strategic areas of the business.
- Created Office of Strategic Management, centralizing growth, shared services, and acquisitions.
- Worked with one of the high growth companies to transition from an entrepreneurial stage to a
professionally managed stage of development in order to accelerate growth.
The culture assessment uncovered several key cultural differences that would have eroded value if the four companies had merged. Instead, the family of companies leveraged the strengths of each company to serve their collective group of customers individually. They were able to focus their resources on growing one of the four companies, resulting in double digit growth. Additionally, they successfully transitioned leadership to the next generation.